"The virtues of business are just those traits of character that make mutual knowledge or understanding possible.... The precondition of business is the virtue of the participants." (p.87b)
"[N]otions such as 'honest advertising' and 'truth in lending' are not simply legal impositions upon business life nor are they saintly ideals that are unrealistic for people in bussiness. They are rather the preconditions of business and, and such, the essential virtues for any business dealing." (p.88a)