"[M]ost bluffing in business might be regarded simply as game strategy--much like bluffing in poker, which does not reflect on the morality of the bluffer." (p.69a)

"The essential point ... is that ethics of business are game ethics, different from the ethics of religion." (p.69a)

"The justification rests on the fact that business, as practiced by individuals as well as by corporations, has the impersonal character of a game--a game that demands both a special strategy and an understanding of its special ethics." (p.69b)

"No one expects poker to be played on the ethical principles preached in churches." (p.70a)

"In poker it is right and proper to bluff a friend out of the rewards of being dealt a good hand." (p.70ab)

"Cunning deception and concealment of one's strength and intentions, not kindness and openheartedness, are vital in poker. No one thinks any the worse of poker on that account. And no one should think any the worse of the game of business because its standards of right and wrong differ from the prevailing tradition of morality in our society." (p.70b)

Page references are to the reprint of "Is Business Bluffing Ethical?" in Joan Callahan, Ethical Issues in Professional Life (Oxford University Press, 1988)